ORANGE AFRICA CUP OF NATIONS EQUATORIAL GUINEA 2015
AFCON 2015 / Brand Identity
Clients:
Confédération Africaine de Football (CAF)
Sportfive Africa / Lagardère Sports
The CAF Africa Cup of Nations, officially known as CAN (French: Coupe d'Afrique des Nations) and also referred to as AFCON, is the main international men’s association football competition in Africa. The 30th staging was held from 17 January to 8 February 2015 in Equatorial Guinea. Our role was to create a brand identity to identify the tournament through various communication assets.
DESIGN PROCESS
CREATION AND EDITION OF GRAPHICS FOR THE AFRICA CUP OF NATIONS 2015.
PRINT : Stadiums branding : Backdrops ( presentation, flash interview, press conference ) / Dugouts /
Look & feel around the stadium / Advertising boards / Signage / Ticket and Credential design.
WEB : Social media graphics and strategy : Facebook, Twitter, Youtube /
Banners and wallpapers for the mobile app and official website of the competition / Visuals for the online games.
TV : Advertising banner displayed during the game to promote the official website.
