A successful logo tells a story and makes you think. It makes you feel something. When logos and brands work together and mesh seamlessly, sparks fly. There are a variety of elements that can go into a logo design to make it successful -- from the color choice to the imagery used and even down to the font. Logos have a way of making an impact on your audience in both subtle and striking ways. And it's up to you to decide in what way you want your logo to hit.