Things to know before starting.
We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.
Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.
Brand mood and attributes:
This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.
Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.
Depending on the package, the brand design work may take from 10 days and more. If there is an existing logo design, the clients usually need more time to decide. We call it a natural resistance to change that makes the timeframe anywhere within one month, even for the smallest package. We know you probably needed it yesterday, but the good design takes time.
You are allowed to cancel your order within 2 hours and get your 30% deposit refunded. By this time limit, you can still stop the collaboration but no refund request will be accepted. No cause for panic, we will still provide you with a work that corresponds to the payment made through the order form.
Throughout our design projects, the clients play a very active role in the decision-making process. So there are no surprises along the way. As a result, there is usually a
zero chance that you don’t like the final delivery unless you were entirely isolated from the communications.